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Are you wondering how to sell on Etsy successfully?
I am going to reveal you to my top tips that you need to know to start and run a successful Etsy shop.
I learned these tips from starting my Etsy business and growing it to 8,277 sales and 171,000 in total gross revenue in 5 years. Just to show you all my sales I have included a screen shot of my shop.
When I was first starting my Etsy shop I had zero sales and didn’t even know if I could actually be successful.
In my time selling on Etsy I had many ups and downs and learned a ton about how to actually make selling on Etsy my full time job.
How to sell on Etsy successfully
If you are wanting to start or grow your Etsy shop then keep reading because I am going to explain to you exactly what you need to know to have success with your Etsy shop.
Here are my top 10 things that you must do to learn how to sell on Etsy successfully.
1. Take amazing photos
If you want to be successful on Etsy this is a must! If there is any one thing that you will want to focus on this is what you should start with.
I have seen so many Etsy shops that are just not making sales because they have bad pictures. Great pictures can quickly grow your Etsy shop.
They can also help you drive traffic to your Etsy shop from places like Pinterest. I had some pretty amazing shots of my first thing that I ever listed for sale and it only took me a day to get my very first sale!
This is because I uploaded the photo to Pinterest and quickly started driving traffic to my site. I used a DSLR camera just like this one to take my photos.
I love taking shots with a professional style camera. If you don’t have one or can’t afford one because you are just getting started then use your phone for now. You will just want to upgrade as soon as you can.
Make sure that you pick a nice clean background for your photos. Then you will want to brighten them up a bit with a photo editor. You don’t want your pictures to be too dark.
Having trouble getting the perfect photos? I would suggest looking in your local area and hiring a professional photographer to take some product shots for you.
Maybe you even have a friend that takes amazing pictures that would be willing to help you out. Just find a way to get great product photos.
2. Pick the right thing to sell
This can be one of the hardest things to decide on when opening your Etsy shop. To pick the right product to sell you will want to take some things into consideration.
First you are going to need to know how much it will cost you to make the product and the average price that it sells for on Etsy.
Also, ask yourself if this item is selling? You want to make sure that the products that you are going to sell are popular. That people are actually want to buy.
If you really want your Etsy shop to become a successful business rather than just a hobby this is a must. I have some hacks on how to make sure a product that your interested in is selling.
This is a little more in debt so I will be writing a full post about it in the future. Also, make sure your product is something that doesn’t take too long to make vs. how much you can sell it for.
3. Keep track of your costs
I had a hard time with this at first. To be successful on Etsy and actually make money you need to keep track of your income and expenses.
You want to know exactly down to the pennies how much items cost you to make, ship, and cost you to sell. This will help you to price your products right so that you can make a profit.
When I first started my Etsy shop I didn’t realize how much it would cost for shipping my signs (I first started selling signs then moved to wall decals) and I didn’t factor this into my pricing.
I quickly learned that knowing your product cost and your shipping cost is so important to making sure that you make a profit.
Ask yourself these questions to get started. How much does the product cost to make? How much will it cost to ship? How much are selling fees? How much does the product sell for? This will help you to get a better idea.
Also, I would suggest checking out this Etsy fee calculator. Once you know your numbers plug them into this calculator and you can see how much you would or should make in profit.
4. Learn seo to get traffic
When I first started my Etsy shop I already knew SEO I had studied it and built and ranked websites in the past. So I already understood a bit about how keywords and rankings work on.
This helped me to know how to properly optimize my listings for ranking on the first page of Etsy and getting more listings.
If you don’t know anything about SEO don’t worry. You can still be successful on Etsy. You are just going to want to learn it.
You will need to learn about picking the right keywords, including keywords in your title and description and picking the right listing tags.
It might seem hard at first but I promise that you can learn it too! If you really want to get lots of sales on Etsy you need to get started learning about SEO.
Having a optimized listing will get you ranking on Etsy for keywords that buyers are searching for and you want them to click on your listing not other listings.
So you need to be at the top when your buyers search.
Other than great photos this is one of my top suggestions that you need to learn while you are learning how to sell on Etsy successfully.
5. Master Pinterest
Pinterest is amazing! If you are just starting your Etsy shop or if you need more sales to a shop that you have already opened. You will want to focus on Pinterest.
It is what got my Etsy shop making sales fast. The very first day I posted an item! It was also what continued to drive traffic and buyers to my shop consistently.
You will want to open a Pinterest account and start pinning your products. Also, start learning more about how you can grow your Pinterest account and also how to optimize your pins.
Pinterest traffic can grow FAST. Way faster than google traffic. So take the time to learn how to grow your Pinterest and get buyers to your Etsy shop.
6. Offer the best customer service
If you really want to be successful on Etsy you are going to need to offer the best customer service. This will help you to get 5 star reviews and also repeat customers.
You will want to keep your reviews at 5 stars as much as possible. You need to do everything that you can to keep your customers happy.
How can you do this? Respond to any questions or messages asap, thank them for their purchases (I would always include a thank you stamp on my invoices) and just be there to help them with any problems.
Honestly, I would sometimes have to take a loss on certain products due to returns or replacing an item for free. I was providing great customer service and it kept my customers leaving great review, referring friends, and coming back to purchase.
Related: Thank You for Your Order Quotes
7. Plan for success
What is that saying? “If you don’t plan, then you plan to fail”. This is very true when trying to have a successful Etsy shop. You need to plan your products, plan your costs, plan to make sure orders go out on time, and plan to grow.
If you don’t plan ahead and you are just going day-by-day then you might quickly run into problems that make you want to give up (I have been there!)
If you have a plan and make yourself flexible to changes and problems then you will be successful.
8. Learn to adjust to changes
If you are running any business then get ready to adjust to changes. Change is one of the constants of running an Etsy shop.
If you don’t learn to make the best of changes and adapt them to your business then you are not going to be successful.
Things like the Etsy search rankings will change, fee changes, dashboard changes, shipping changes, listing changes, and more.
Don’t look at all these changes as stopping points, instead look at them as challenges to overcome and adapt too.
It will be much less stressful to you if you can learn to accept that changes are just part of having a business. Adapting to change is just part of learning how to sell on Etsy successfully.
9. Believe in yourself
You can make it happen! I believe in you and you need to too. It can be hard to start something new that you know nothing about.
Don’t worry, you are going to learn everything that you need to know, so don’t be hard on yourself. The most important thing is that you don’t give up. The most successful Etsy sellers are the ones that didn’t give up.
There will be so many times that you want to quit, but just try and remember why you started. Also, if other people in your life don’t believe in your shop then don’t worry about it.
You don’t need anyone else to approve of or believe in you. You just need to believe that you can do it and work to get where you want to be.
10. Don’t be afraid to put in the work
I am not going to lie, it is HARD work to have a successful Etsy shop. I worked harder than I ever had at any of my past “traditional” jobs.
There were some weeks when I was getting started that I was working 7 days a week 10 hours a day and only making a few hundred dollars.
Then there were other weeks when I had so many orders I didn’t know how I was going to get them all done. I did many late nights (like till 2 in the morning) just to get caught up.
The truth is that if you really want to have a successful Etsy shop then you are going to have to put in a ton of hours.
Hours spent learning SEO, creating product, customer service, and learning how to run a business. So get to work! 🙂
I hope that all these tips help you to learn how to sell on Etsy successfully. I really believe that if want it enough and are willing to put in the work to make it happen that you can be a successful Etsy seller.
I am going to be writing some more posts about the years that I sold on Etsy so that I can hopefully help you to grow your Etsy shop.
I plan on writing a full Etsy how to guide so that you can have all the exact info that you need to start getting sales and growing your shop. I will be posting it for free on my blog for you to read.
I want to help you to be successful too!