What Should My Blog Be About? – How to Find Your Perfect Niche


Do you want to start a blog but keep asking yourself “What should my blog be about?” 

Don’t worry if you don’t know what you want to blog about just yet. Many bloggers that have been in the same place as you are currently. 

The most important thing is that you just come up with some kind of a plan to get started. 

My blog has been one of my greatest adventures and I want the same for you. That is why I have put together all my best suggestions for finding your perfect niche. 

What should my blog be about? 

At the end of this post, I am also going to include how you can get started even if you still can’t decide what to blog about.

Here are the questions that you should ask yourself and things you might want to consider when deciding on your blog niche. 

1. Are you an expert at anything? 

Now, you might not think that you are an expert at anything, but I bet there is something that you are great at. Think about what people ask you for advice. Do they come to you for cooking tips or ask you your fitness secrets, ect. 

I bet if you sat down and thought about what you are good at, you might come up with some great ideas. Start paying attention to the things people ask you about. I am sure you have some great skills that you need to share with the world. 

Don’t let the word “expert” scare you. Please remember, that you don’t have to be an “expert” at something to help others. If you know more than some people about certain topics then you can still help these people that are beginners. 

When I first started my blog I thought, no one would want to listen to me because I don’t know as much as the other “bloggers” out there. You might feel like this too, but don’t let this discourage you. 

It’s just scary because you are doing something new. You will find your place and you will help your readers. The fears that you are feeling now will start to fade as you start taking action. 

2. What’s something you love talking about? 

Is there that one thing that you just go on and on about to your friends and family? Something that you could just talk about for hours. Pay attention next time you are rambling on about something. This might be you niche. 

That feeling you get when just talking about or thinking about something gets you energized and excited. That’s what you want to took out for when asking yourself “what should I blog about?” This will help you decide your niche.

I could go on and on about online marketing, blogging, SEO, keywords, youtube, analytics, and anything having to do with online business. 

My family is so tired of hearing me talk about rankings and seo! That is why I just knew that naturally this would be something I would eventually want to blog about in the future. 

So ask yourself, what is your family tired of hearing about? Once you start your blog will love sharing all your knowledge with your readers! 

3. Consider your favorite blogs to read

Take a pen and paper and write down some of your favorite blogs that you love to visit. This might give you a clue to a possible niche. 

Chances are if you are visiting these sites or channels then you are interested in the topics that they cover. Please just don’t make the mistake of comparing yourself to them. 

It’s easy to think that “they” can do it when you see their beautiful blogs, and this might make you feel discouraged. You have to remember that everyone starts somewhere, even them! 

Related: How to Create a Blog On WordPress Step by Step Guide

4. Think about your long term goal 

If you could imagine yourself as a full time blogger in 5 years what would that look like? Would you be traveling the world with your family? Helping others learn a new skill? 

Just put your feelings of not being able to decide on a niche aside for a bit and give yourself some time to dream. 

When we focus on what we really want deep down inside by putting our fears and frustrations aside this can help to give us a true direction toward our niche. 

I know that this really helped me when starting my blog. I was stuck in “analysis paralysis”. I wanted to start a blog, I was just not moving forward. Then, I was even more frustrated by feeling stuck. It was just an endless cycle. 

Letting myself dream was an easy way out of this feeling and ultimately what helped to to finally decide on my niche and the future of my blog. 

5. Make sure the idea is profitable

Blogging isn’t easy! Eventually you are going to want to start making money blogging. Just to be honest, it’s going to take a ton of hard work before you can start making a profit. 

The bad news is that blogging is not a get rich quick type of business. The good news is that many bloggers can eventually (with hard work) make a full time living and even more with their blogs. 

That is why you need to make sure that the niche that you chose is profitable in some way. While most niches can be made profitable, you need to have a plan for how you are going to make money with your blog. 

Keeping this in mind might help you narrow down some of the niche ideas that you are considering. For example, if you have three potential niche ideas that you just love, then choose the one that has the most potential to be monetized. 

6. Consider your budget 

How much money do you have to invest into your blog? If you have have quite a bit, then this might not help you with deciding your niche.

If you are like I was when I started my blog, I was on a very limited budget. You might not understand why this matters, but it’s because blogging is not free. 

While there are somethings that you do have to pay for like your domain and hosting. There are other things that can cost you extra money.

You need to make sure that your budget doesn’t stop the growth of your blog by planning right from the start. 

Now it’s ok if you have a small budget, like I said, I did when I started. Many very successful bloggers actually started like this as well. You just have to factor this in when you are brainstorming niche ideas for your blog. 

For example, if you decide to start a luxury beauty blog where you are going to review products, you need to figure out first if you can afford to actually buy the products to review. 

If you are on a limited budget for example, luxury beauty can still be your end goal, but consider opening your niche up wider to start. This will make sure that you can still create blog posts that will not cost you any extra money. 

You could just start a beauty blog, and focus on beauty tips until you had a bigger budget. This would allow you to write as many beauty tip blog posts for free, without having to pay extra money to buy anything. 

7. Are you passionate about something? 

Think about all the things that are really important to you. Are there specific things that you are just really passionate about? If so, this is a great place to start when narrowing your niche.

If there is something that you really believe in then it’s going to feel natural to blog about and it will be easier to stay motivated. 

8. Look at what you love doing

What are some of your favorite activities in life? Do you love hiking, or knitting, or baking, ect.? Think about the things that you love to do. These might be some great niche ideas for getting your blog started. 

9. Think about what you don’t want to blog about

I know this seems like a weird suggestion for helping to choose your niche. But hear me out. The idea here is that if you eliminate the things you just don’t like then you will be getting closer to what you would like to blog about.

If you think of a niche idea, take the time to stop and honestly think about if you actually like this in real life. If you don’t, it’s going to be hard for you to stay motivated and inspired to create new content. Just make it easier on yourself by sticking to what you are interested in.

10. Consider choosing a broad niche

Now, if you have spent anytime researching blogging and getting started this is one of the things that most bloggers suggest against. 

I was almost held back my not starting my blog simply because I couldn’t decide on a niche. I don’t want this to stop you. While the majority of bloggers suggest sticking to one niche, this doesn’t mean that you cannot have success by starting a general blog. 

There are a ton of successful bloggers that have actually changed niches through the years, and even started expanding on certain topics other than what they first started out blogging about. So don’t feel pressured to pick just one niche. 

Consider getting just a general domain name such as your name, that will leave your blogging options open. Once you start blogging about different topics, you will naturally find what topics you love and what don’t love. 

You will slowly discover your niche and what you are the most excited to write about.

You might even discover that you really don’t like writing about a certain topics that you thought you would love, and since your niche is broad, you can just shift your focus. 

Getting your blog started

While finding your niche is important, getting started, learning, and growing is what will truly make you a successful blogger. 

To be honest, I don’t have an specific niche just yet, and just by writing articles like this it helps me to learn more about what I am passionate about as a blogger.

Helps me to learn more about blogging, and helps me to get one step closer to my goals every day. 

Still can’t decide? Let me tell you what I did when I was in your shoes. I gave myself a deadline. I knew that I couldn’t just continue obsessing on choosing my niche, I had to get my blog started. 

So I picked a date on the calendar and gave my self 7 days to come up with my niche idea and then just picked something from my list.

I wasn’t 100% confident in my choice, and I think that this is a natural feeling when starting something new. 

Don’t stress on your niche, just make sure that you are taking action and moving forward each day on your own blogging adventure.

Ready to start your blog? Check out my free guide on how to create a blog on WordPress today.

I also made a video covering this blog post! How to choose a niche for your blog

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